Fractional
Marketing Lead
Senior marketing direction for growing companies that need clearer priorities, aligned teams and coordinated execution — without hiring a full-time marketing leader.
I work directly with founders and leadership teams to connect business goals, brand direction, content, campaigns, partners and performance into one coherent marketing system.
Remote collaboration · International experience
20+ years
marketing leadership
100+ brands
real business work
8+ years
founder experience
Strategy + execution
one senior perspective
THE REAL PROBLEM
Your marketing is active. But who is holding the whole picture?
You may already have content, campaigns, agencies, freelancers or an internal marketing team.
Activity is happening.
But priorities change, channels work separately, decisions take too long and results are difficult to connect with the wider business.
The problem is rarely a lack of effort.
It is the absence of one experienced person who can see the complete system, make decisions and keep everyone moving in the same direction.
A Fractional Marketing Lead brings that senior perspective into your company without the cost or commitment of a full-time executive.
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Clarify what deserves attention first
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Connect marketing decisions with business objectives
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Align internal teams, agencies and specialists
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Identify gaps between strategy and delivery
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Build a more useful measurement and reporting system
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Reduce scattered activity and unnecessary work
THE ROLE
What is a Fractional Marketing Lead?
A Fractional Marketing Lead is an experienced senior marketing professional who becomes part of your business on a flexible, part-time basis.
They take responsibility for marketing direction, priorities, coordination and performance while working alongside your existing leadership team, employees and external partners.
This is more involved than occasional consulting and more strategic than outsourced execution.
You gain one senior person who understands the full context and helps the people already working on your marketing make better, faster and more connected decisions.
WHAT I HELP YOU LEAD
One direction across your marketing
01
Marketing strategy and priorities
Translating business objectives into clear marketing priorities, decisions and practical plans.
04
Content and campaign direction
Creating a useful structure for content, paid campaigns, launches and ongoing communication.
02
Brand and message alignment
Making sure your positioning, offer and communication remain consistent across channels and customer touchpoints.
05
Performance and measurement
Reviewing marketing activity, budgets, KPIs and reporting so decisions are based on useful information
03
Team and partner coordination
Aligning internal employees, freelancers, agencies and specialist partners around the same objectives.
06
AI and intelligent systems
Identifying where AI, automation and better workflows can reduce repetitive work while keeping human judgment at the centre.
SELECTED CLIENT WORK
Strategy connected to real business outcomes.
Financial Services & Full-Funnel Growth
Business: A financial services company looking to build a measurable digital acquisition system.
Challenge: Connect online visibility, paid campaigns, lead capture, qualification and follow-up into one coherent funnel.
My role: Website strategy and development, conversion funnel, Meta and TikTok campaigns, lead tracking, CRM form integration, SEO, GEO and performance analysis.
Outcome: Generated approximately €4,000 in monthly revenue from an €800 media budget, delivering a 5x ROAS.
Recruitment & International Transport
Business: An international transport company recruiting professional drivers across European markets.
Challenge: Increase monthly applications and create a clearer path from campaign content to application and follow-up.
My role: Recruitment marketing strategy, positioning, content direction, paid social campaigns, lead forms and funnel coordination.
Outcome: Monthly recruitment lead volume increased from 60 to 140 within two months and later reached up to 200 leads per month.
B2B Professional Tools & Distributor Growth
Business: A B2B supplier of professional hand tools, working through a national distributor network.
Challenge: Expand the product portfolio under its own brand and strengthen sales through existing distribution partners.
My role: Market research, private-label product development, international supplier sourcing and contracting, branding, marketing campaigns, SEO, paid media, e-commerce, trade fairs and marketing analytics.
Outcome: Launched three private-label products and contributed to increased sales across the distributor network.
B2B Agriculture & Executive LinkedIn
Business: An international irrigation technology company strengthening its presence across Europe and Central Asia.
Challenge: Turn complex technical and operational information into clear communication for farmers, dealers and business partners, while increasing the visibility of its European leadership.
My role: LinkedIn strategy, executive positioning, bilingual content planning, launch communication, event messaging and dealer-focused content.
Outcome: Built a consistent LinkedIn communication system connecting technical expertise, local product availability, faster delivery, partner support and regional expansion.
Hospitality & Year-Round Demand
Business: A four-star hotel serving leisure, corporate, event and restaurant clients.
Challenge: Organise several offers and audiences into a clearer year-round marketing system, beyond seasonal accommodation campaigns.
My role: Brand and message direction, content planning, paid social campaigns, Google Business Profile management and website content organisation.
Outcome: Built a coordinated marketing structure connecting accommodation, direct bookings, corporate events, private celebrations and dining across social media, local search and the website.
Results depend on the business, market, budget, internal capacity and quality of implementation. Every engagement begins with the real context rather than a predefined formula.
THE FIRST 90 DAYS
What the first three months may look like
01
Clarify
We review your business objectives, offer, audiences, positioning, current activity, partners, budgets and available performance data.
The purpose is to understand what is working, what is missing and what should be addressed first.
02
Align
We define priorities, responsibilities, workflows and the role of each channel.
Your team and partners gain a clearer system for planning, decision-making and execution.
03
Improve
We review performance, address gaps and refine the system based on evidence.
You leave the first 90 days with clearer direction, stronger coordination and a practical plan for the next stage of growth.
HOW THE ENGAGEMENT WORKS
Senior direction without another management layer
You work directly with me.
There are no account managers and no standard package applied to every company.
The engagement is shaped around your objectives, internal capacity and existing marketing ecosystem.
A typical collaboration can include:
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Initial business and marketing review
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Strategic priorities and 90-day direction
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Monthly planning and performance review
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Regular leadership and coordination sessions
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Guidance for internal teams and external partners
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Review of campaigns, content and key marketing decisions
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Async support for agreed strategic questions
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Clear recommendations, responsibilities and next actions
FIT
This collaboration may be right for you if…
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Your company already has an established offer and active marketing
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You work with employees, freelancers, agencies or several specialist partners
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Marketing feels busy but fragmented
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Your leadership team needs a senior marketing perspective
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You want strategy and execution to support the same commercial priorities
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You are ready to share information, make decisions and implement change
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You need experienced marketing leadership but not a full-time hire
THE EXPERIENCE BEHIND THE WORK
I’ve worked inside businesses, not only around them.
Hi, I’m Lore.
I have spent more than 20 years working across marketing strategy, brand development, digital growth, content, paid media, research and business development.
I have worked with more than 100 B2B and B2C brands, both inside companies and alongside agencies, founders, leadership teams and specialist partners.
My experience spans recruitment, transport, real estate, hospitality, healthcare, agriculture, professional services, technology, gaming and e-commerce.
That range taught me something important: companies rarely need another disconnected marketing activity.
They need someone who understands the business, sees the complete picture and helps the people involved make better decisions.
Through Almav MK, I provide that direction in a direct, advisor-led collaboration.
No unnecessary layers.
Just clear thinking, honest analysis and practical marketing leadership.
QUESTIONS
Frequently asked questions
Almav MK · Marketing strategy, systems and AI with human judgment.